Run by Zachary Royer Scholz
San Francisco, California
Project 7 is a virtual project that works with artists to
present web-based exhibitions that contextualize their larger practice and generate
EL: How did project 7 start?
ZRS: Project 7 began as a physical project space located on the ground floor of my live/work space in Berkeley. The space had a separate entrance and operated as a cross between a residency and a gallery. The space was also my studio, so projects occurred sporadically during open moments.
EL: What was your original idea for the space?
ZRS: My idea was to invite artists to create projects in which their process would be as important as anything they produced. The idea was to erase the division between art products and art labor.
EL: How did you fund the space?
ZRS: The space was also my studio, so I was already paying for it. With rent taken care of, the only costs were drinks for the receptions and the works themselves. I was unable to give the artists any money, but I gave them the space and as much time and help as I could spare.
EL: So what is Project 7 now?
ZRS: At the end of 2009, the original space closed when my wife and I moved back to San Francisco. The new project 7 grew out of the last show we did before the move. We were working with the great Norwegian artist Kjell Varvin who mostly makes ephemeral installations in the corner of his studio. Project 7 presented a virtual retrospective of these temporary works accompanied by Kjell's writings about them. The projects we now do are modeled after this online format.
El: What do these virtual projects look like?
ZRS: We work with artists to curate virtual retrospectives of their own work accompanied by their their own words, interviews, and critical writing about their work. The selected works can either trace a historical trajectory, or explore a particular theme. The result is an online equivalent of an artist monograph. I like to think of the projects as catalogs for mid-career surveys that never happen.