Run by Tina Dillman and Naaman Rosen
WE Artspace started in July 2008, as a live-work studio and exhibition space. They rented the space from a supportive landlord. They both have other jobs. It’s situated in a former store front on the corner. They got a business license and started with large group shows with music by local musicians. The idea was to keep people hanging out in the space.
Our original idea for the space was to open up our home to the community by promoting local emerging artists by using our space as a vessel where art, music and Oakland culture could exist.
Start up costs came out of our pockets, now the space pays for the monthly expenses for postcards/promotion and beverages from donations mostly and sales. Any additional costs we still pay for. We generate donations by "selling" (suggested donation) beverages at our receptions and events and when we have film screenings we ask for a donation at the door. We also have a limited line of merchandise (patches, clothing and canvas bags that we print our logo on) that we sell for ($1-$10). We do sell the artwork.
WE divided up tasks based on our skill set. I do all of the curating, organizing of events, marketing and networking with artists, curators and musicians. My husband, Naaman, is the designer for the postcards/promotion and website. He also installs all of the work after we do the layout together.